I'm glad I'm not the only one to think this internal memo is insane. Luckily, FastCompany already wrote their thoughts on Jason Goldberg's internal memo to employees trying to rally the troops. I wasn't originally even going to comment but after some thought, I wanted to add my comments.
First, some background on my thoughts. I, for one, am not known as indirect nor one to hold back. I've had my share of loud-mouth comments as a manager and I've always been one to lead the charge when necessary. Nevertheless, I believe most people would concur that I surely have my enemies and a bunch of people probably think I'm a dick.
At the same time, I'm the first to take responsibility for mistakes and will always step in front of any bullet aimed at my team. Even if I had nothing to do with the problem or fuckup, I'm taking the hit. That's what you do when people trust you to be their "boss". (Side note....I hate the concept of "leader". Employees shouldn't follow "leaders" like sheep. If they are allowed to think for themselves, they have a boss because they understand that companies demand that someone makes the decisions.)
But now, back to the point. These memos where a CEO who thinks himself a "leader" gets on his sandbox and spews his "rallying cry" are poor judgement. FastCompany already said it...they don't motivate...they actually piss people off, making them feel like idiots and brew resent. Why don't founders/CEO's/Leaders ever put themselves in the shoes of their employees when writing this crap? It's similar to the memos from Oli Samwer which slipped out where he was declaring himself "the most aggressive guy on the Internet". I know he's intense but let people make this distinction of you themselves. Don't tell nor god-forbid threaten them with it.
Now don't get me wrong. There is nothing wrong about being intense, passionate and a go-getter as the boss. I aspire to do the same and it simply tends to be my style. My thought process is "why bother doing otherwise?" But there is a very fine line which is easily crossed and you seem psycho. Again, employees are not idiots. Inspire and motivate them and they will go for the long haul with you. Yet as soon as you disillusion them and become bat-shit crazy at the helm, your company is going nowhere as they've long shut down on you.