One of the most annoying things I often hear is founders telling their employees that they need to think like entrepreneurs. Or they are told they need to be more "entrepreneurial!" Don't fall into this trap thinking it'll motivate your employees in any way. Actually it probably makes them resent you and hate your guts behind your back. Yet you'll never know this because the repercussions rear their ugly head in totally different ways, i.e. job hopping, lack of motivation, gossip and so forth.
Employees know they are not the founder and they usually make a clear choice to be employees due to their own reasons be it risk aversion, lack of experience, lack of funds and so forth. Employees will be passionate about your company and they will work hard if you choose them well. Yet do not underestimate how annoying it is to be told to be "entrepreneurial" and then in hindsight to see that the equity gains all land in the founder's pocket. Sure, your employees may have options or shares of your company. This is a great way to give them a sweetener on top for their hard work. BUT this is a bonus. It is not the same as it is for you if you are the founder. You make a boatload more than they do when you successfully exit.
Treat your employees right and never forget....treat them like good employees. They want a great place to work with challenging roles which are compensated with cash and perks. If you expect to skimp on the things which make employees happy by saying they too are compensated in equity, watch out. Spend that extra buck on a nice office and get them good hardware. Throw a great Christmas party. Give praise and honest feedback so they can further themselves and their careers. You know what I mean. But don't belittle hard working and intelligent people by telling them "I am a cheap bastard who wants to increase his upside at your cost!" Translated into founder speak, that sentence reads "When we sell this company you will make millions and hence should forego salary and a proper work environment to further our team!" I wouldn't fall for that shit when looking at a job and if you have smart, motivated employees, neither will they.