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June 16, 2009

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Is this actually a frequent request? From the outside it seems like one of those adages repeated so often that it'd almost be a litmus test for not knowing anything about the funding process.

Great point, Scott.

Well basically, yes, I've been asked twice this week. I thought this is something I wouldn't bother writing about as it's been said so often. I was proven wrong.

OK, as someone who is looking to put together a proposal to take to VCs, what should I expect to be confidential?

I admit I ask in ignorance and would have probably tried to get an NDA signed before showing any details.

My reasoning (no doubt flawed) would have been that if I'm trying several potential investors, I'd assume each would want to know who else has seen my proposal.

Sorry for responding so late to this. I wouldn't expect anything to be confidential. That's the nature of talking to a VC. As I mentioned in other posts, we talk with a lot of people when considering a deal. Unless you have the cure for cancer or a machine to turn sand into gold, it's highly likely that anyone can copy your product or service. Hence, if we invest in your business we are expecting you to execute quicker and better than the next guy. Of course we want your business to have a USP but at the end of the day, it's management that counts. Don't sweat the confidentiality part so much. If we really like your deal, we want to invest and will hence shut up about it in our group of peers where it would be risky to mention what you have. If we don't want to invest, then we're quickly moving on to the next thing. As VC's we don't get together around campfires and talk about all those "great ideas" we didn't invest in but can steal as ideas for our own businesses.

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