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August 10, 2008

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Dear Paul, thank you for mentioning my morning musings in your blog and taking them to a further point.

Increased interaction on a social level is already a fact. Lars from Xing told me lately that he was very much astonished when he noticed that Xing members would meet face-to-face on organized parties. Today this is an essencial (viral marketing) part of the Xing movement.

People want to meet each other in real life. The virtual networks are a catalyst for this need.

The basis for social networking and relationships is always the real life. No matter if this is dating, business or something else.

My criticism of the New Web is that it is only focusing on the virtual life. I say, observe reality and develop entertaining and useful tools to leverage life itself. Or at least, make life more liveable. Start your thinking in real life and make your tool part of the real life of someone. Interweave the virtual part with the real life.

Couldn't agree more Cem!

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