I'm starting to catch this everywhere. When anyone says "we're mobile", you always see a pic of their application on an iPhone. Check out here and here. OK, both links are from TechCrunch and maybe they have a hard on for iPhones (as does almost everyone) but I noticed the same down in Barcelona. At MWC, everyone showed their app on this device. Kinda funny to see perception (everyone already has an iPhone) driving reality (very few people have an iPhone in relation to other devices).